Hello, so you've found the way to Be. In short, I tell stories through bespoke design. I work on all sorts of projects. Everything from print to web to apps - all different places to tell unique stories. The Way to Be is both a concept and a way of life. It's a collection of initiatives which explore all things creative.

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Wellington, I love you…

A couple of months ago, I had the opportunity to go down to Wellington and visit our fine friends at Club Soda. We don’t often get the luxury of being in the same place at the same time, and with a shared love for the alluring destination, we decided to do a collaborative project dedicated to what is arguably the best city in New Zealand. This photo-essay is viewed from the dual perspective of a dedicated local and an admiring visitor.