Hello, so you've found the way to Be. In short, I tell stories through bespoke design. I work on all sorts of projects. Everything from print to web to apps - all different places to tell unique stories. The Way to Be is both a concept and a way of life. It's a collection of initiatives which explore all things creative.

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Windows to Aesop

9 days ago Aesop revealed window installations for people to get a glimpse into their world…

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Aesop East to West gift kits

I know my blog may seem like an Aesop promo site at the moment but they just keep churning out amazing work! These East to West gift packs by Aesop incorporates three things I love: travel, design & packaging. This truly was love at first sight…

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Aesop Tokyo

As I mentioned a few months ago, Aesop was in the process of opening a store in Japan… On the 7th of December, they proudly opened the doors to their very first signature store in Tokyo, located on the Ground Floor of the Asada building in Minami-Aoyama. And from what I hear, it has not failed to impress (yet again)!

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Introducing Aesop on rue Saint-Honoré

Finally, the long wait is over! Here is a glimpse into the new Aesop store, which just opened it’s doors to the public last week. It’s located on Rue Saint Honore, in the historical part of Paris.

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Ode to Aesop

Imagine my excitement when I heard this week that March Design was in Paris installing the new Aesop store on rue Saint-Honoré. The store was built in Melbourne and transported directly to Paris, which is due to open at the beginning of this month. Not only that but Aesop is also intending on opening their signature store in Tokyo later this year.