Hello, so you've found the way to Be. In short, I tell stories through bespoke design. I work on all sorts of projects. Everything from print to web to apps - all different places to tell unique stories. The Way to Be is both a concept and a way of life. It's a collection of initiatives which explore all things creative.

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Design is not just what it looks like or feels like. Design is how it works. – Steve Jobs
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The Newbies Workshop

Last Saturday was a lot of fun. The Newbies team worked like there was no tomorrow over the last month, gearing up for the Auckland Spring Gift Fair. We were assembling products right up until the morning of the Fair, fueled by caffine & adrenaline alone. The coffee that Sal made was particularly strong, it had the strength of a long black and filled to the brim of a particularly big mug… In a way it was good as it gave us both a kick to last us until the end of the day…

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Bellroy packaging

Exquisite packaging by Bellroy. It’s good to see when the packaging is as beautifully crafted as the product itself. They have a good understanding that the customer’s physical experience of the brand starts as soon as the package lands in their hands.

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Wasara tableware

Wasara has completely changed the way I feel about disposable cups & plates. I’m not usually a big fan of disposable tableware, especially plastic… I love food and really believe that it’s meant to be enjoyed, and what you eat and drink with is a part of that whole experience. However, after coming across Wasara products, I’m willing to make an exception.

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Windows to Aesop

9 days ago Aesop revealed window installations for people to get a glimpse into their world…

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Crumpled City

I often find shopping a bit of a mission, mainly because I feel bombarded with so many things that I don’t even want. I do however, find joy in discovering interesting products that are well designed, and it’s a bonus if it’s practical.

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Aesop East to West gift kits

I know my blog may seem like an Aesop promo site at the moment but they just keep churning out amazing work! These East to West gift packs by Aesop incorporates three things I love: travel, design & packaging. This truly was love at first sight…

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Aesop Tokyo

As I mentioned a few months ago, Aesop was in the process of opening a store in Japan… On the 7th of December, they proudly opened the doors to their very first signature store in Tokyo, located on the Ground Floor of the Asada building in Minami-Aoyama. And from what I hear, it has not failed to impress (yet again)!

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The Department Store

The Department Store is a new retail destination, which opened last year on Auckland’s North Shore. The store is modelled on the traditional department store experience of the 1920s and 30s. It is designed to appeal to young, fashion conscious consumers for whom design is paramount. The Department Store houses high-end brands such as Karen Walker, Black Box, Stephen Marr, Lucy & The Powder Room, Marr Lab, Simon James, Flotsam & Jetsam and a recent addition to the family is the UK’s celebrated fashion store Topshop.

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Wooden Mirador Rings

I have been in search for interesting pieces of jewellery for quite sometime now and I’ve finally come across some beautiful rings by Barcelona-based designers Bandada. Adriana Díaz and Ana María Ramírez have backgrounds in graphic and product design and the duo have merged their experiences from their different disciplines to create stunning jewellery. They use hand-crafted procedures with industrial finishing.

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Paper Sky

Urbis Design Day is an annual event, which gives people an exclusive tour of Auckland’s leading interior and spatial design showrooms. Each showroom gets paired up with creatives from different design disciplines, and the challenge is to produce a stand-out installation piece to set the showroom above the rest.

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Cupcake Pavilion

The Cupcake Pavilion is an initiative by multidisciplinary design collective OH.NO.SUMO. I had the pleasure of catching-up with the talented team at the Best Awards on Friday. On top of that, it was great to see them receive the prestigious Gold Pin award for The Cupcake Pavilion (along with another silver for Paper Sky), making this post an extra special one. I’m really happy they got the recognition they deserved for the stunning and very clever piece of work – well done guys!

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Introducing Aesop on rue Saint-Honoré

Finally, the long wait is over! Here is a glimpse into the new Aesop store, which just opened it’s doors to the public last week. It’s located on Rue Saint Honore, in the historical part of Paris.

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Ode to Aesop

Imagine my excitement when I heard this week that March Design was in Paris installing the new Aesop store on rue Saint-Honoré. The store was built in Melbourne and transported directly to Paris, which is due to open at the beginning of this month. Not only that but Aesop is also intending on opening their signature store in Tokyo later this year.

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Re:thinking Packaging

PUMA launched the next pivotal phase of its ambitious long-term sustainability program on April 13th at the Design Museum in London. By introducing its cutting-edge sustainable packaging and distribution system by renowned industrial designer Yves Béhar, PUMA set new standards within the retail industry. The new innovative solution will significantly reduce the amount of waste and CO2 emissions that traditional product packaging such as shoe-boxes and apparel polyethylene bags generate and underpins PUMA’s target of reducing carbon, energy, water, and waste by 25%, and developing 50% of its international product collections in footwear, apparel and accessories according to best practice sustainability standards by 2015. - PUMA