Hello, so you've found the way to Be. In short, I tell stories through bespoke design. I work on all sorts of projects. Everything from print to web to apps - all different places to tell unique stories. The Way to Be is both a concept and a way of life. It's a collection of initiatives which explore all things creative.

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Dogs, balls & water cameras

As I sat down to work, psyching myself up for another stimulating day of admin. I received an e-mail in my Inbox titled ‘Dogs, balls and underwater cameras’. Curiosity got the better of me and as you may have probably guessed, productivity was placed on the shelf and procrastination took over! No explanatory text came with the e-mail, just gorgeous photos of dogs plunging face down into the water. It provided for much amusement that it was too good not to share.

The series is by award-winning photographer Seth Casteel, also known as ‘The Underwater Dog Guy’. From Seth’s interview in Australia’s Today Show it all started off as a ‘happy accident’ and was inspired by a water dog named Buster, a Cavalier King Charles Spaniel. They were initially meant to do an on-land photo shoot until Buster decided to take it into a different direction.

It was interesting to find out that most of the dogs that he photographed had not been underwater before. A ‘simple game of fetch’ was enough temptation to unleash their wild side and playful instinct. It’s this captured moment of genuine joy and fun that really resonated with me in these photographs.

Over the next month Seth will be flying all around the US working with a variety of beautiful canines, which will be featured in his up-coming book called ‘Underwater Dogs’. He does a lot of work for animal shelters and actually got into photographing animals through volunteer work because he wants ‘to help save animals lives through better pictures and marketing’. As a supporter of animals myself (I’m currently working on projects for cats and elephants) it’s nice to see other people utilizing their artistic talents to help make a difference.

Photographs and info via: Little Friends Photo website and Little Friends Photo’s Facebook page.

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