Like most New Zealanders, I love my coffee. It’s part of our daily ritual, whether it’s grabbing that much needed caffeine shot before work or enjoying a nice cup over a friendly catch-up.
Funnily enough, I first stumbled upon the new boutique Nespresso store while flicking through the local magazine, waiting for my Sunday morning coffee. The image of the beautifully designed store was enough to make me hop in the car and make a special trip over to Newmarket so I can see it in person.
Nespresso made Newmarket its home on September 2011. It’s located in the historic Central Chambers at the corner of Teed St. The building has been renovated and restored to its former glory. This is a new stage to the expansion of Nespresso in New Zealand with the intention to allow visitors to discover and experience the brand.
The store is divided into different ‘experiential zones’ enabling the customer to tailor their very own coffee experience. First is the Discovery Wall, featuring the latest machines and accessories. Since I have a fetish for packaging, I was more interested in the way they utilized the product and packaging as part of the decor of the shop. I liked the dual purpose of the design, it displayed the products effectively but it also created a rich visual experience.
Next is the Coffee Room, where specialist staff serve a complimentary degustation of Nespresso’s very own Gran Cru. Last but not least, with the importance of sustainability, they have a recycling area to encourage minimum waste during the coffee experience.
My favourite feature is artist Wayne Youle’s Poutama situated in the Coffee Room. The artwork is carefully composed of individual coffee capsules, the different colours create a maori pattern. It’s based on the woven tukutuku panels that sit between the pou (carved posts) in a wharenui (large meeting house). The design symbolizes genealogies and it also refers to the path of enlightenment. This particular piece is a double motif that suggests that our journey is one that we share with others. Appropriate because the best moments I’ve had have been shared over a nice cup of coffee.
The historic Central Chambers
Wayne Youle with his artwork
Special thanks to Nespresso New Zealand for providing the background info & imagery.