Hello, so you've found the way to Be. In short, I tell stories through bespoke design. I work on all sorts of projects. Everything from print to web to apps - all different places to tell unique stories. The Way to Be is both a concept and a way of life. It's a collection of initiatives which explore all things creative.

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Beautiful fashion shouldn’t cause toxic pollution.

We travel, initially, to lose ourselves; and we travel, next, to find ourselves. We travel to open our hearts and eyes and learn more about the world than our newspapers will accommodate. We travel to bring what little we can, in our ignorance and knowledge, to those parts of the globe whose riches are differently dispersed. And we travel, in essence, to become young fools again - to slow time down and get taken in, and fall in love once more. – Pico Iyer


Location: Guangzhou » Guangdong Province » China.



Location: Hong Kong Island » Hong Kong SAR » China.



Location: Te Aro » Wellington » New Zealand.



Location: Ponsonby » Auckland » New Zealand.

Traveling; it leaves you speechless, then turns you into a storyteller. – Ibn Battuta


Location: Takapuna » Auckland » New Zealand.


Vintage Qatar Postage Stamps

We ventured to Waitakere this weekend (west side of Auckland) to visit a friend. Since we had a shared interest in vintage collectables he took us to two treasure troves we never knew existed: Just Plane Interesting & Rainbows Relics. For us, it was like the pot of gold at the end of the rainbow. Both places were just filled with strange and wondrous things! We were talking to the lady who ran one of the shops and she said that she had enough stuff at home to be able to fill the place twice over.


Scorpion Sucker

At the beginning of this year, I accepted to do The Food List Challenge, a list comprised of 100 different dishes. I have decided to modify a few things due to accessibility or replace some dishes to which I think are much more interesting. Number 26 on the list was Cricket…


The coolest collection of 100 pixelated camera illustrations by Billy Brown. The cameras range from: traditional, Lomo, Polaroid right to point & shoot. Free for anyone to download and use in whatever way they see fit. So long as you make sure to credit Bill!



FINALLY! If you eat as much asian food, particularly Japanese food, as I do then you will probably have the same level of appreciation for Spoonplus. The simplicity and practicality of this product is just genius that it’s easy to say ‘Why didn’t I think of that?’.

If you are going to do something, do something that matters. – Rework by: Jason Fried & David Heinemeier Hansson

Dogs, balls & water cameras

As I sat down to work, psyching myself up for another stimulating day of admin. I received an e-mail in my Inbox titled ‘Dogs, balls and underwater cameras’. Curiosity got the better of me and as you may have probably guessed, productivity was placed on the shelf and procrastination took over! No explanatory text came with the e-mail, just gorgeous photos of dogs plunging face down into the water. It provided for much amusement that it was too good not to share.


Stairway Cinema

Stairway Cinema is a short-term installation by OH.NO.SUMO which responds to the surrounding environment and its inhabitants. Short movies are collected from the internet and projected onto a screen. The footage is continuously curated by the public through recommendations in social media. Since it provides current and popular clips that people generally look for in their phones, this hopefully encourages people to ‘unplug’ from their individual viewing (even for a little while) to a more shared experience.


Trash to treasure

Pinhole cameras have been on my ever growing list of things to experiment for a while now, ever since I came across Club Soda’s ‘Outing with a pinhole camera‘ post. It’s jumped back up close to the top of my list once again after coming across the inspiring Trashcam Project.


Plume: The Vineyard Restaurant

Matakana is slowly making a name for itself in the New Zealand map for its extremely good quality local food produce. Located about an hour’s drive from Auckland, it’s frequently visited by people for its well renowned Saturday morning farmer’s market. I personally like making a special trip up that way to go to Blue who sell the most tantalizing organic ice cream. Now, having spent a nice afternoon at Plume, it’s another reason to take the pleasant drive up north.


Wellington, I love you…

A couple of months ago, I had the opportunity to go down to Wellington and visit our fine friends at Club Soda. We don’t often get the luxury of being in the same place at the same time, and with a shared love for the alluring destination, we decided to do a collaborative project dedicated to what is arguably the best city in New Zealand. This photo-essay is viewed from the dual perspective of a dedicated local and an admiring visitor.

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design. – Massimo Vignelli in the film Helvetica


Like most New Zealanders, I love my coffee. It’s part of our daily ritual, whether it’s grabbing that much needed caffeine shot before work or enjoying a nice cup over a friendly catch-up.